Sunday, 11 December 2011

Question 2 Media Evaluation

How effective is the combination of your main products and ancillary texts (Synergy, cross promotion)

I thought my three different media products worked well together because they all had a clear link to each other so it would be clear to an audience what was being advertised.

The CD cover and the advert work best mainly because they are made from the same background image (This being the CD cover) but this is common in the music business as it would be time consuming. For example I took Kasabian's Empire album as a clear outline for what the music industry expects of artists these days.

CD cover and advert





As you can see from these two examples they are very similar and the only difference is that the advert has got text at the bottom saying about when the album is out, ratings of the album by music magazines, supporting sponsors and how the album is being released. (CD, vinyl and itunes download) The artwork on both is the same so that the audience can recognise that it is from that album. This is where I got my ideas from.


The way that the music video relates to the other two is that the places that I filmed for the music video, I also took photos and made sure that they linked. For example, the photo in the middle is of St James park where I had my final scene and thats why I wanted to have it as my main photo as the song is entitled 'The Park'

As you can see from the video there is many places you can match up from the video to the CD cover.

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